WHAT IS MANA? ‍ ‍

MANA is a word used throughout Polynesia to describe a powerful cultural and spiritual force — a divine power, authority and presence through strength, influence, skill, energy, effectiveness, prestige and respect.


MANA in storytelling is what gives a story life beyond the frame. It is the presence, power and spirit carried through image, sound, performance, culture and truth. It is what makes a story felt, remembered and respected long after the screen fades to black.